DO YOU GIVE YOUR ENOUGH INFORMATION TO WORK YOUR PROGRAM?

DO YOU GIVE YOUR
AFFILIATES ENOUGH INFORMATION TO WORK YOUR PROGRAM?

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Of course you do _ right? Check again! More often than not I have watched
people join an affiliate program, receive a basic email with some links and info
and are expected to know what to do with it. While the originator of the program
knows exactly what to do, most of their affiliates do not. What may seem
like common sense to you is not as understandable to others who try it.

Every affiliate program come with an instruction sheet sor website. Just like any
product you purchase will come with an instruction sheet. It just makes
good business sense to include an instruction sheet or booklet with anything
affiliate program.

Guess what? This sheet or booklet can be used to YOUR advantage.
By explaining step-by-step how the program works, what it's goals are, the
benefits of working it and what steps to take in order to work it properly,
you can offer different options to your affiliates to help them.

And if you don't provide these items, you can bet they won't be around long
AND that they will tell others about your program....how they got NO
guidance whatsoever!

One problem that so many programs fail is because they are not managed and
structured properly. Remember the old saying: "A 3-legged stool is not
easily broken?" It's true. The more "branches" you have in a program that
generates some cash flow the better. DON'T get this confused with
nickel-and-diming people to death. Just have them join your program for
FREE and offer them extra incentives they can purchase that compliments what
they already have.

One of the biggest mistakes you can make when you are the Prime Source of
any program is to promote the program your affiliates are also promoting.

Let's say that Melanie joins Jeff's program. Jeff is the Prime Source and
provides Melanie with an affiliate web site with her name and ID numberon it.
Melanie begins marketing but one day she spots Jeff advertising his own
affiliate site in a Traffic Exchange. What does Melanie do? She STOPS marketing.
Why? Because Jeff looks like a greedy dealer who is after all the profit. Also,
Melanie does not want to be in competition with Jeff and drops out of the affiliate
program. It's not fair to Melanie.

Instead, Jeff should pick out a few of his affiliates who are trying their
best to make money with his program and offer to hielp them.
Remember that Jeff is making money from every sale generated by his dealers,
so by promoting his own product he is still making money.
Besides, if he helps his affiliates make a few dollars, what will his
affiliates do? That's right - they'll keep participating in Jeff's program and
most of them will re-invest the commission money they make into more
marketing.

Also, when they begin to make a little money, they will tell everybody they
know what a wonderful program Jeff has. And guess what? Jeff will get more
affiliates promoting his program-which means more money for Jeff in the long
run. Jeff's a success because he made his affiliates a success.

And finally, Jeff's reputation will be escalated because all his affiliates
will know he's an honest guy to do business with. Guess what? Jeff's business
income increases! Not just because of the program but because people are
interested in other things Jeff sells.

It's only good business sense to help your affiliates by providing them with
tips and information to work your program. Sure, there will always be people
who join your program and not work them - but you'll lose a lot more
money if you step on their toes and become their competition!

Be wise!
Toni Shrader

Why pay full retail price for Off-Brand supplements-even at "Discount" stores, when you can shop at home, save gasoline, and get Brand Name High Quality Supplements including Solgar, Atkins Diet Products, Protein Energy Bars, Personal Care Products and much more (over 25,000 items!) at up to 50% off, delivered right to your door! House Of Nutrition

Toni Shrader is the owner of Senior Highway a website devoted to resources for the elderly and convalescent caregivers.Senior Highway

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